1/7/26 San Francisco Virtual Connect 11:30-1:30 pm (Pacific Time)

San Francisco Virtual Connect

Wednesday January 7 2026

11:30 PST | 12:30 MST | 1:30 CST | 2:30 EST

The Four Pillars of Successful Relationship Marketing

Speaker Mindy Van Vleet

1. TRUST – Earn it consistently through authenticity and delivery.

2. LOYALTY – Reward and recognize it to keep customers coming back.

3. COMMUNICATION – Stay connected with meaningful, timely touchpoints.

4. PERSONALIZATION – Make people feel seen, not sold to.

The Customer Journey Customers move through stages of: Awareness → Consideration → Purchase → Loyalty → Advocacy.

Your goal: Deliver intentional touchpoints at the right moments with the right messages.