PDP International Online ZOOM Evening Connect-July 27 (7pm CT)

We would love to see you join us!

Polka Dot Powerhouse is a community where like-minded women come together to learn, network, be inspired, and empower each other personally and professionally.

New members are welcome and can join along with guests, who we treat to one free Polka Dot Powerhouse meeting! Simply register below to get the Zoom link!

Speaker: Windy Lawson

Title:  WTF: What the funnel!?!? Understanding the modern marketing funnel

Description: Marketing funnel are all the rage these days and with good reason. They are a critical element for marketing your micro business but they are not nearly as confusing or convoluted as you may think. A marketing funnel uses the natural decision-making process humans already use to create a roadmap for a lead to become a customer. And they've been around a long time. The traditional marketing funnel was created in 1898 by Elias St. Elmo Lewis (not the Fire guy, shout out to my fellow Brat Pack fans). And while it follows the human decision-making process, a whole lot has changed in the last 123 years. In this session. I'll share the modern marketing funnel and how you can create a killer funnel that leads to more sales using content marketing. 

Takeaways:  1. What a marketing funnel is. 2. How & why it works. 3. How to create a basic marketing funnel in an afternoon. 

We're looking forward to seeing you via ZOOM.