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“Simplicity is the ultimate sophistication” Leonardo Davinci

When I was younger I dabbled in painting and drawing. Every time I would near the completion of a project, inevitably I would overdo it somehow. My mother would watch me fixate on a color or brush stroke that I though was just not quite right until before you knew it the sweeping delicate line of the painting would have become a heavy glob of mud on the canvas. She would often remind me that “less is more” and then when that didn’t work, she would say “Walk away, before it’s too late and you can’t go back.”

I learned how true this concept is only very recently. One year ago when I took a position as the lead designer for a new company I was confident in many ways. I could maintain good margins, I could care for the fresh product and plants and I could get the orders out quickly and correctly, every time. Suddenly I realized what I didn’t know how to do was design for an online only store. How do you sell a product that is living, breathing creation with only a photograph? To truly be appreciated flowers should be smelled and touched. How would I get that emotion through a computer screen?

There's a somewhat famous video in circulation showing one man dancing on a hillside. Without any true purpose, he's rocking his body, out enjoying the music and summer sunshine. He stays in that rhythm for what feels like forever before another observer decides to join in. The first time I watched this I felt a little embarrassed for the single dancer in his solo performance. Someone join him-please! The exponential leap from one to two changes the energy of the situation and in a much shorter period of time, two becomes three becomes five becomes 10 and quite suddenly it looks like the whole hillside is stomping to the music. Victory! As a visual tool in leadership workshops, this video is used with emphasis given to the first and second followers. How to find quality people, attract them and get them to buy into the organization and its culture.

Finding those followers is the absolute key to the success of my business and quite honestly something that I've struggled with. I've approached potential followers with all kinds of messages. Here, let me help you dance. Would another song be better? Do you just need a little more time before you join in? Let me slow down so I can match your rhythm. In fact I can say that I've grown quite tired in the goal of recruiting other dancers and even questioned whether to keep dancing.

An excellent way to launch into social media, as most anything, is to just begin. You will not be an immediate expert, and you will not have all the time in the world to perfect your presence... But, by just beginning, you will find yourself quickly on the path to better understanding the platform, messaging, as well as be motivated by the outcomes of your efforts.

So, let’s jump right in…

As women business owners, we have so much on our plates; time is precious in both our business and our personal lives. There is one thing that can quickly mess up that delicate balance AND the cool part (or not) is that we are in complete control of it.

It’s boundaries. Yup, that’s right, the dreaded B word. Some of you might be shaking your head; who me? I have great boundaries. Okay, so let’s look at that.

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