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I happen to love, love, love the ruby slippers from the Wizard of Oz. And red is my color–it is literally sprinkled throughout my business and my shoe collection. But this post isn’t about telling you to go out and buy some red shoes. (Even though that’s pretty much always a great idea!) Red has essentially become my calling card, and partly how I help my business stand out from the crowd. I’ve had people tell me any time they see red shoes, they think of me. That. Is. Awesome. Thinking of me is also thinking of my business, which eventually can lead to referrals!

We all know that for a “new” business owner, there is a huge learning curve; but what many may not realize is this learning curve never stops. It is ongoing throughout the life of your business.

Businesses have different phases. Think of these like children—infant, toddler, child, teenager, adolescent and adult. Each phase requires its own unique focus and comes with its own unique challenges. However, there are five things that are key to starting and maintaining a successful business in every phase.

Seagulls caw at the full moon floating over our terraced home by the sea.

 “Mum,” her call pulls me out of sleep. ‘”an I come into your bed?” Ella asks.

I let her into our bed when the light is still black. I curl around her slender frame, stealing her warmth and giving it back to her two-fold. Her hair smells of cherry blossom. I breathe it in. This moment ends too soon as the dull grey light signals it’s time to get up. Coffee, load washing, iron uniform, make breakfasts, wash dishes, add milk to the shopping list. I’m a whirl of activity this morning as is every morning.

As a business person that networks, have you ever thought to yourself… “Geez, this seems a lot like dating?” Chances are you have at some point thought about the similarities. Let’s lay them out a bit. We will start with the phases of personal relationships:

  1. Wooing – seeing one another from across the room or being introduced by a friend. You are feeling out whether or not you may be a good match.
  2. Dating – you start to hang out with another. You are gaining knowledge about each other’s interests and spending more time together.
  3. Marriage – you have decided that you are the perfect fit and you don’t want to be with anyone else.