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Ever wonder where you'll meet your next customer? Well, keep yourself open to opportunities and you could find one sitting right next to you.

I was at a literary event at which I was scheduled to read some of my flash fiction and poetry. My friend and I sat at a table, chatting before things got underway. A man who looked familiar walked in and, since the organizer was busy, I let him know he could sit anywhere he liked, and that there was room at our table if he was interested.

All businesses have times when things slow down. When that happens, these are the best times to plan out and implement digital marketing strategies to generate a buzz about your business. The reality is that the more people you get your business, products and services in front of, the more the opportunities you will have to generate more sales. 

#1: You don’t specifically describe what problem you solve.

Have you ever said, “I adapt my services to what my clients need” or “I offer something different for every client”?  You may be trying to convey that you are an accommodating person, hoping it will catch those potential buyers who may be skeptical that you are the right fit for them. If this describes you, you may be sabotaging the success of your workshop. Instead of giving a first impression that you’re accommodating, you likely seem vague and possibly inexperienced at what you do.

I know, I know, the kids just went back to school, Tom Brady hasn’t taken a snap, and here I am talking about the holidays.

Trust me when I say before we know it the holiday season will be upon us. We know what that means; our comfortable routines as we know them are over. Our workloads will increase, we’ll be dealing with higher demand and those strict, end-of-year deadlines. Even with all the additional tasks and stress stealing your attention, it’s worth taking a moment to show appreciation to those who support your business.