San Mateo Business Connect 2nd Tuesday of February
Today's Speaker is Anne Kenney!
Soar with Eagles or Walk with Turkeys: Clarifying Who's Your Perfect Client
Join Anne Kenney of Bullseye Marketing at Polka Dot Powerhouse as she presents an interactive session on sharpening your ideal client profiles to improve your marketing.
From Anne:
I always ask:
Who do you have for a client?
Who do you not want as a client?
And, who is NOT your client but you want as one?
Even if you know the answer to those 3 questions, do you know what websites they visit, what blogs they might read, if they have kids, their marital status, where they shop, do they shop online, etc. ? I'll teach you how to create an ideal client profile that will hone in on selecting more effective marketing for your business.
Bio:
Today, I work directly with business owners because I fundamentally believe that small businesses are the engine of the economy, that no business owner should ever pay for bad marketing again and that every town in America would collapse were it not for local businesses. After all, a small local business is the one who sponsors Little League, contributes to school auctions, organizes benefits when disaster or tragedy strikes and the thousands of ways we give back to make our community work.
Previously, I worked in a variety of marketing positions, steadily working up to a Marketing Communications Manager at Silicon Graphics, after graduating from Univ. of San Francisco with a B.S. in English Literature. I took that passion for lead generation and worked as a contractor and consultant for companies like Aspect, Latitude Communications and Autodesk. That's when I found my true calling and carved out a path of small business owners getting advice from another small business owner. Bullseye Marketing understands all that it takes to be successful including scars, bruises and empty bank accounts.
Specialties: local marketing, small business marketing, lead generation, social media marketing, market planning, direct marketing, message development, event marketing, event planning, marketing writing, collateral writing, direct mail, marketing communications, contract negotiation, marketing project management
Today, I work directly with business owners because I fundamentally believe that small businesses are the engine of the economy, that no business owner should ever pay for bad marketing again and that every town in America would collapse were it not for local businesses. After all, a small local business is the one who sponsors Little League, contributes to school auctions, organizes benefits when disaster or tragedy strikes and the thousands of ways we give back to make our community work.
Previously, I worked in a variety of marketing positions, steadily working up to a Marketing Communications Manager at Silicon Graphics, after graduating from Univ. of San Francisco with a B.S. in English Literature. I took that passion for lead generation and worked as a contractor and consultant for companies like Aspect, Latitude Communications and Autodesk. That's when I found my true calling and carved out a path of small business owners getting advice from another small business owner. Bullseye Marketing understands all that it takes to be successful including scars, bruises and empty bank accounts.
Specialties: local marketing, small business marketing, lead generation, social media marketing, market planning, direct marketing, message development, event marketing, event planning, marketing writing, collateral writing, direct mail, marketing communications, contract negotiation, marketing project management
Meeting Details
| Meeting Start Date/Time | 02-13-2018 11:15 am |
| Meeting End Date/Time | 02-13-2018 1:30 am |
| Capacity | 35 |
| Registered | 30 |
| Remaining Seats Available | 5 |
| Location | Divino |
